Ebook Free Kids as Customers: A Handbook of Marketing to ChildrenBy James U. McNeal

Ebook Free Kids as Customers: A Handbook of Marketing to ChildrenBy James U. McNeal

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Kids as Customers: A Handbook of Marketing to ChildrenBy James U. McNeal

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• Sales Rank: #2037503 in Books
• Color: Other
• Brand: Brand: Lexington Books
• Published on: 1992-07-01
• Original language: English
• Number of items: 1
• Dimensions: 9.42" h x 1.00" w x 6.33" l, 1.18 pounds
• Binding: Hardcover
• 272 pages

Features

• Used Book in Good Condition

From the Back Cover
At the age of four or five, many children begin to make purchases on their own. By the time they are ten, they make more than 250 purchase visits to stores each year. Marketing to children has come a long way since the days when "secret decoder rings" were sold on cereal boxes. Children today have their own television and radio networks, magazines, newspapers, product clubs, banks, bookstores, and clothing shops. Changes in the American family have also served to force children into the marketplace sooner. Working parents rely on their children to do more household chores, including shopping. Smart manufacturers and retailers recognize the children's market as a potential gold mine, and the expert they turn to for advice is internationally recognized authority James U. McNeal. McNeal's Kids as Customers is the indispensable marketing handbook for companies marketing to four-to-twelve year-olds--a market McNeal describes as having the greatest sales potential of any age or demographic group. McNeal classifies the children's market into three distinct categories: primary, influence, and future. As a primary market, children in the United States have over $9 billion to spend. McNeal explains how they get their money, where they shop, what they buy, and what persuades them to select one product over another. As an influence market, children direct at least $130 billion of adults' spending. McNeal offers for the first time a measure of kids' influence on their parents' purchases of 62 household items, from ice cream to home computers. As future consumers, children will control even more purchasing dollars. McNeal shows businesses how to cultivate today's children into loyal long-termcustomers. What's more, McNeal urges businesses not to overlook the potential of the vast overseas market. Many foreign children, especially in countries like Great Britain, Japan, and Taiwan, have the same purchasing power as Americans, but they often have fewer products to choose from. And, unlike their parents, foreign children frequently prefer American-made goods. McNeal provides invaluable data on foreign children's income, purchasing, and saving practices--and practical guidelines for tapping into the children's market overseas. Retailers, advertisers, product designers, and market researchers will all benefit from McNeal's extensive research and his examples of highly successful children's marketing strategies, as well as some that were total failures. Kids as Customers presents the practical advice and hands-on techniques any business needs to succeed in the fast-growing children's marketplace.

About the Author
Dr Kara Chan is associate professor at the Department of Communication Studies, Hong Kong Baptist University.

Prof. James U. McNeal is Visiting Professor at Guanghua School of Management, Peking University, China where he teaches a course in children consumer behavior. He is author of over 50 articles on the subject, and three books: "Children as Consumers: Insights and Implications"; "Kids as Customers: A Handbook of Marketing to Children"; and "The Kids Market: Myths and Realities,"

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Ebook Free The Call of Service: A Witness to IdealismBy Robert Coles

Ebook Free The Call of Service: A Witness to IdealismBy Robert Coles

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The Call of Service: A Witness to IdealismBy Robert Coles

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In this book, Coles explores the concept of idealism and why it necessary to the individual and society.

• Sales Rank: #486681 in Books
• Published on: 1994-11-15
• Original language: English
• Number of items: 1
• Dimensions: 8.25" h x .75" w x 5.50" l, 1.00 pounds
• Binding: Paperback
• 336 pages

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• ISBN13: 9780395710845
• Notes: 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!

From Publishers Weekly
In a searching, inspirational probe, eminent Harvard psychiatrist Coles ( The Moral Life of Children ) examines the idealistic motives of people who engage in volunteer work, community service or civil rights activism. Mixing autobiographical reminiscence, analysis and oral testimony, he interviews Peace Corps members as well as volunteers in hospitals, schools, prisons and nursing homes. Coles finds that volunteer work can have a transformative influence on those who heed the "call of service," even though they frequently experience doubts, misgivings, depression and even a sense of futility and despair. Rich in empathy and insight, his informed study interweaves his own experiences as a child psychiatrist helping Southern children caught up in the school desegregation struggle, an account of his current work as a volunteer inner-city elementary school teacher near Boston, recollections of his 1950s service in a Manhattan soup kitchen with Catholic Worker activist Dorothy Day and portraits of his mentors Anna Freud and poet/physician William Carlos Williams, who set him on his altruistic path. Author tour.
Copyright 1993 Reed Business Information, Inc.

From Library Journal
Coles is the prolific and Pulitzer Prize-winning author of such works as The Spiritual Life of Children ( LJ 11/1/90). Here he examines idealism, the drive that leads people to be of service to others. This service takes a variety of forms, from the formal (e.g., the Peace Corps) to simple volunteer work in hospitals, schools, and the like. Coles makes the subject interesting by letting the people who serve talk about their work. These doers, including Coles himself, tell of the satisfactions and the hazards of service. Let it be known that idealism or service is not a one-way street, Coles maintains. Those who give are as much receivers and learners. This engaging and inspiring book is highly recommended. Previewed in Prepub Alert, LJ 5/15/93.
- John Moryl, Yeshiva Univ. Lib., New York
Copyright 1993 Reed Business Information, Inc.

From Kirkus Reviews
An exceptional blend of observation and reflection, literary report and personal revelation, that once again finds Coles (Psychiatry and Medical Humanities/Harvard; Anna Freud, 1992; etc.) exploring important social concepts--community service and the sources of altruism--with the tenacious moral energy that has characterized his writings for 30 years. From the first, Coles clearly cherished his encounters with people whose conduct claimed his imagination: In book after book, he presented them with dignity and respect. Here, he recalls the six-year-old integrating a southern school who sees ahead not trouble but opportunity; admires the white teacher who introduces Tillie Olsen's short story ``O Yes'' to a class of black middle- schoolers; learns from the Bowery bum who values not only the daily meal at his shelter but also the staff's acceptance of his angry moods; and understands the older tax lawyer who maintains that ``there's still a little of 1964 in me.'' Coles contends that-- while motives vary and overlap and stresses frequently wear people down--the satisfactions of service are plentiful and sustaining, conferring importance on small interactions and providing affirmation to those involved (often in place of, say, apparent social change). In his usual meandering way, he examines not only what those who serve mean to us and what their actions mean to them--most of his subjects emphatically resist the ``idealist'' designation--but also his own part in the equation (as volunteer and witness) and his enduring sources of inspiration: the examples of his own parents; of novelists whose ideas he finds edifying; and of mentors familiar from earlier works. Early on in his career, Coles abandoned the jargon of psychoanalysis and staked out his own territory--and a grateful audience. This work, a wellspring for those touched by ``national service'' headlines, echoes the spiritual tones of previous books and secures the author's place as a peerless interpreter of individual initiative and moral direction. -- Copyright ©1993, Kirkus Associates, LP. All rights reserved.

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Download Managing Uncertainty: Strategies for Surviving and Thriving in Turbulent TimesBy Michel Syrett, Marion Devine

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Managing Uncertainty: Strategies for Surviving and Thriving in Turbulent TimesBy Michel Syrett, Marion Devine

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A guide to understanding and responding to business uncertainty in the twenty-first century

Managing uncertainty has become a new business imperative. Technological discontinuities, regulatory upheavals, geopolitical shocks, abrupt shifts in consumer tastes or behavior, and many other factors have emerged or intensified in recent years and together conspire to undermine even the most carefully constructed business strategies. Managing Uncertainty: Strategies for Surviving and Thriving in Turbulent Times addresses these new challenges, assessing the sources of business turbulence, how to classify uncertainty, and the different ways in which uncertainty can be embraced to allow greater innovation and growth.

Drawing on examples from around the world, the book presents the most recent ideas on what it means to manage uncertainty, from practitioners, academics, and consultants.

• Addresses the challenges of managing uncertainty in business
• Presents a step-by-step guide to managing business uncertainty
• Draws examples from major international companies, including Intel, Procter & Gamble, Siemens, Boeing, Philips, Ford, Apple, and many more

Written for business leaders and managers looking for new ways to ensure that their businesses continue to thrive in a world of increasing complexity, Managing Uncertainty presents new and innovative ideas about reducing risk by understanding difficult-to-predict shifts.

• Sales Rank: #523038 in Books
• Brand: Brand: Wiley
• Published on: 2012-11-13
• Original language: English
• Number of items: 1
• Dimensions: 8.80" h x .80" w x 5.80" l, .84 pounds
• Binding: Hardcover
• 224 pages

Features

• Used Book in Good Condition

From the Inside Flap

The need to manage uncertainty has become increasingly important. The feedback gleaned from senior executives interviewed for the book suggests that, in their eyes, there is no precise definition of uncertainty and therefore no precise solution. Some viewed the task of managing uncertainty as no more than an extension of financial risk management, entailing the need for financial "buffers" brought about by greater liquidity. Others saw the challenge in broader terms, entailing a more flexible approach to strategy formulation and shorter, more regular reviews of progress and change, using non-financial measures as well as more conventional fiduciary ones. There was no consensus on a distinct and coherent set of skills to help support the task. The imperative stressed over and over again related to an organisation's "strategic readiness" for sudden and unexpected threats and opportunities—through a combination of strategic flexibility, strong navigational leadership, resilience, collaborative partnership, predictive learning and agility. This focus is reflected in the book's structure and conclusions.

From the Back Cover

The global financial crisis has ushered in a period of extreme uncertainty leaving major unresolved issues, such as the euro-zone crisis, which may take years to play out fully. Managing this level of uncertainty has introduced a new and complex challenge for managers, for whom there has been no established framework to help them prepare and steer their company through turbulent and unpredictable waters. This book provides such a framework. Through a detailed survey conducted by PA Consulting Group in collaboration with the authors and follow-up interviews by them with senior executives in a range of leading global firms that explored the way organisations reacted to the shock and aftershocks of the financial crisis, the authors have identified six critical characteristics that organisations must display if they are to survive and thrive in these uncertain times. These characteristics are:

• Strategic anticipation
• Navigational leadership
• Agility

Many industries are seeing unprecedented shifts in market share, resulting in a clear separation between winners and losers. The message of this book is that business leaders who act now to develop these six characteristics in their own organisation—facing the possibility of turbulence and planning to emerge stronger from it—will be the winners.

"A book that every CEO should read — and act on. Doing so may make the difference between winning and losing in the coming crisis."
Sir John Banham, former chairman of Johnson Matthey PLC and Whitbread PLC, and former Director-General of the Confederation of British Industry

About the Author

Michel Syrett has combined a career as a journalist and writer on business and management in publications such as the Times, Management Today, Director and Asian Business with academic research into business leadership and innovation, change management and strategic HR management for business schools such as Cranfield, Roffey Park and the Institute of Management at the University of Hong Kong. He is the author or co-author of 20 books and reports, including three published by The Economist, the most recent of which was Successful Strategy Execution.

Marion Devine is a writer and editor who has authored or co-authored 16 business books and reports, including Successful Mergers in The Economist series. She has undertaken research into areas such as mergers, management buy-outs, strategic alliances and leadership development for institutions including Ashridge, Roffey Park, the Economist Intelligence Unit and the University of Sussex. Most recently, she has written or researched reports on talent management for Ashridge Business School and the Chartered Management Institute.

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Download PDF Kanye West's My Beautiful Dark Twisted Fantasy (33 1/3)

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• Published on: 1600
• Binding: Paperback

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Free PDF Recreating Jane AustenBy John Wiltshire

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• Sales Rank: #10459084 in Books
• Published on: 2001-08-20
• Original language: English
• Number of items: 1
• Dimensions: 8.98" h x .55" w x 5.98" l, .79 pounds
• Binding: Hardcover
• 192 pages

Review
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Massie Block: After disbanding the Pretty Committee, Massie takes charge like Visa, forming OCD's hawtest clique yet: Massie And Crew. Even though money can't buy love, it can buy new friends . . . or at least model-actresses who will act like your besties until you get real ones. Lights, camera, MACtion!

Alicia Rivera: Hearts her new role as alpha of the Soul-M8s, BOCD's first ever boy-girl clique. But when the boys head back to the newly renovated Briarwood Academy, will the remaining Soul-M8s become 4Squares?

Dylan Marvil: Is happy times ten to finally have a crush who's crushing back, especially since they luh-v all the same things: marshmallows, lip-kissing, and chugging Red Bull. Buuuuuuuuurrrrrrrp!

Kristen Gregory: Scored three goals on the soccer field last week-and Massie's crush . . . which earned her an ejection from her ex-BFF's heart. Can Massie forgive and forget, or is Kristen out of the game forever?

Claire Lyons: Has declared herself neutral in the battle of the cliques. But dividing her time among Massie, the Soul-M8s, and Cam has left her stretched thinner than extra-small Spanx. Can she get her friends to reunite, or will she be forced to pick a side once and for all?

The Clique . . . the only thing harder than getting in is staying in.

• Sales Rank: #788153 in Books
• Brand: Poppy
• Published on: 2009
• Released on: 2009-07-07
• Original language: English
• Number of items: 1
• Dimensions: 7.63" h x .88" w x 5.13" l, .64 pounds
• Binding: Paperback
• 320 pages

Features

• ISBN13: 9780316006828
• Notes: 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!

About the Author
Lisi Harrison is the author of The Clique, Alphas and Monster High series. She was the Senior Director of Production Development at MTV and Head Writer for MTV Production. Lisi is currently pretending to write her next novel.

Lisi lives in Laguna Beach, California.

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